The company

Solutions designed
for your audiences.

Niche Guardian designs digital communication solutions around your needs. We bring together consulting, design and technology, and support you over time.

Understand your audience.
Define your goal.

Informing a citizen, guiding a visitor, welcoming a guest: each situation needs an appropriate response. We begin by understanding what your audiences need to know and what they need to be able to do.

We then define the communication concept, the content and how it is presented. We choose technologies to serve the project, involving creative and technical expertise from the outset.

Governance

Our Board

Meet Niche Guardian’s board members and their responsibilities within the company.

Antonio Varao

Antonio Varao

  • Deputy CEO
  • Head of Finance, HR and Operations

Member of the Board

LinkedIn profile
Dr Nico Binsfeld

Dr Nico Binsfeld

  • Head of Quality Management
  • Data Protection Officer (DPO)

Member of the Board

LinkedIn profile
A team working on a design around a laptop.
Our capabilities

Creativity and technology,
working towards the same goal.

Concept and strategy

Analyse your needs, audiences and goals to define an appropriate response.

Design and usability

Make content readable and interfaces easy to use, while respecting your visual identity.

Technology and integration

Select and integrate technologies that meet your needs and suit your operating environment.

Operation and support

Plan the operation, maintenance and development of the solution according to the agreed service commitments.

SM4RT by Niche Guardian

One platform.
Multiple solutions.

SM4RT is Niche Guardian’s platform bringing together its areas of expertise and solutions. It is wholly owned by Niche Guardian and has its own visual identity.

One team, complementary skills.

Consulting, design, technology and operations contribute to the same project. We bring these skills together around your objectives, connecting design with everyday use.

Strategic partners

Expertise brought together for your project.

Niche Guardian builds and develops its solutions with three strategic partners: POST Telecom / DEEP, Philips Professional Displays / PPDS and WIP Technology Centre. Each contributes complementary expertise to meet our clients’ needs.

Solutions and commercial collaboration

POST Telecom / DEEP

Since 2008, Niche Guardian and POST Telecom have developed their collaboration around digital communication, visitor reception and connected spaces. SM4RT solutions are developed by Niche Guardian and marketed with POST. DEEP, which brings together the POST group’s telecoms and ICT expertise, now presents this collaboration and several SM4RT solutions.

Our collaboration on the DEEP website
Professional TV and innovation

Philips Professional Displays / PPDS

Our collaboration with Philips Professional Displays / PPDS focuses on professional and hospitality TV solutions. NG is recognised as a certified support centre for these solutions and takes part in new technology testing and product development, contributing its experience in the field.

The exclusive partnership confirmed by Philips in May 2025 with POST Telecom and NG covers hospitality TV solutions in Luxembourg.

Explore Philips Professional Displays / PPDS
Development and integration

WIP Technology Centre

Based in Braga, Portugal, WIP Technology Centre works with Niche Guardian on developing and evolving its solutions. Its expertise in software development, hardware–software integration and maintenance complements NG’s capabilities in building solutions suited to their intended uses.

Explore WIP Technology Centre

SM4RT is the platform of domains and solutions wholly owned by Niche Guardian. These collaborations contribute to building, deploying and developing the solutions.

Let’s discuss your needs.

Tell us about your situation and what you would like to improve.

Discuss your project